This consulting program is designed for SME managers who want to increase profitability while preserving employee well-being. It covers the creation of a comprehensive business concept, from the business plan to web development, with strategies for effectively transitioning to an online model. The course also explores the choice between pop-up shops and physical retail locations to generate foot traffic. Finally, we address the transition from single entity to group management, to allow for operational and product diversity, and for financial optimisation to maximise profit retention using rigorous accounting methods.